Startup Professionals Musings

APRIL 10, 2011

Respect local customs and practices. I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Brazil 121

Brazil Finland Silicon Valley Italy 121

YoungUpstarts

MAY 5, 2015

But in order to ensure that the 70 million customers it serves every day are treated with cultural respect, this fast food giant entrusts regional responsibilities to local managers. However, you will need to be aware of literal translations that do not make sense and be sure product names do not mean something else.

Samoa 100

Samoa New Zealand Fiji Germany 100