Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

crowdSPRING Blog

OCTOBER 3, 2014

9 Tools to Help Fix the Customer Experience Gap – crowdspring.co/1n6IdGv. 7 Tips for Getting Useful Customer Feedback – crowdspring.co/1na6mf3. David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. 7 Tips for Getting Useful Customer Feedback – crowdspring.co/1na6mf3.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JULY 25, 2013

Three things Startups and Small Businesses can do to impress and delight customers | Entrepreneur – [link]. How to get your first 10 customers – [link]. 7 Things You Need To Know About Online Selling To Overseas Customers | by Gene Marks, Forbes – [link]. How to get your first 10 customers – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

JUNE 21, 2013

Lean Business: Save Money, Save the Environment – [link]. Lean Business: Save Money, Save the Environment – [link]. 2500+ Free Custom Photoshop Shapes | [link] – [link]. Case Study – Fabule Custom Type Logo | Abduzeedo – [link]. Forget the coasts. 13 Free Flat Icon Sets – [link].

Social Media 93

Social Media Small Business Design Media 93

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. What if a buyer asks, can you make a custom version of your product? Hiring PR Agencies.

PR 314

PR China Lean Channel 314

crowdSPRING Blog

APRIL 12, 2013

Lean Business: Pivot Point – [link]. Lean Business: Pivot Point – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. “Crowdsourcing has potential to be a game-changer for a wide range of brands that have fallen behind their customers” [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

APRIL 21, 2010

3 Rules for Building Features in a Lean Startup – [link]. 3 resources for bonding with your customers: tools of mass engagement! How To Respond If A Customer Thinks You Run The Bunny Ranch – [link]. 3 resources for bonding with your customers: tools of mass engagement! How To Name Your Company – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

APRIL 18, 2013

Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Stop Building Things Your Customers Don’t Really Want or Need | by Andrew Gluck – [link]. Why I Love My Angriest Customers – [link]. Why I Love My Angriest Customers – [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

AUGUST 16, 2012

Lean Marketing Tips: Public Relations & Focus – [link]. The #1 Thing That Creates Loyal Customers – [link]. Want to Win The Competition For Customers? Lean Marketing Tips: Public Relations & Focus – [link]. Want to Win The Competition For Customers?

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

JUNE 28, 2013

Want to become a better public speaker and promote your business? 5 Smart Ways to Resurrect your Customers – [link]. 5 Smart Ways to Resurrect your Customers – [link]. Lean Marketing Tips: Public Speaking – [link]. 5 Smart Ways to Resurrect your Customers – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. SaaS CEOs: Measure Customer Engagement – [link]. How to Scale Without Losing Savvy Customer Service – [link]. SaaS CEOs: Measure Customer Engagement – [link]. Very shady, if true. – [link].

Social Media 94

Social Media Small Business Design CTO Hire 94

crowdSPRING Blog

APRIL 5, 2013

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Customers Don’t Want Ads, They Want A Conversation | Fast Company – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

FEBRUARY 1, 2013

Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. “Empower Your Small Business”, crowdSPRING’s smallbiz newsletter: content marketing, lean biz, more – [link]. Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. – [link].

Social Media 109

Social Media Small Business North America Design 109

Up and Running

OCTOBER 7, 2014

If you buy bagels for the office, is there a different bagel shop that will give your business a loyal customer or bulk discount? DIY Marketing and PR. Learn everything you can about marketing and public relations for your industry, and make sure you’re putting your best foot forward when you promote and talk about your business.

South Africa 157

South Africa Software Review Green Technical Review 157

crowdSPRING Blog

APRIL 26, 2013

How To Attract Customers And Not Waste Your Marketing Budget – [link]. Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. How To Attract Customers And Not Waste Your Marketing Budget – [link]. The Growing Power of Women in Business | by Daniel Burrus – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

MAY 10, 2013

Building Loyalty The Lady Gaga Way: Focus On 1% Of Your Customers | Forbes – [link]. How a 1-Page Business Model Will – and Won’t–Help Your Lean Startup | by Kevin Dewalt – [link]. Building Loyalty The Lady Gaga Way: Focus On 1% Of Your Customers | Forbes – [link]. ” – [link].

Social Media 93

Social Media Small Business Design Media 93

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. What if a buyer asks, can you make a custom version of your product? Hiring PR Agencies.

PR 206

PR China Lean Channel 206

crowdSPRING Blog

MARCH 22, 2013

Lean Business: Office Space – A Meditation – [link]. Should You Invest $1 Into Customer Service Or Marketing? Should You Invest $1 Into Customer Service Or Marketing? Lean Business: Office Space – A Meditation – [link]. Innocent Drinks: Don’t be Afraid to Start Small | Startup War Story – [link].

Social Media 105

Social Media Small Business Design Media 105

YoungUpstarts

MAY 30, 2020

Corporate leadership will soon face new challenges with adhering to social distancing policies and the potential for continuing lockdowns, as well as responding to an anxious audience of both employees and customers. As the country reopens, there will be significant changes to how we gather and interact in public. Ask them questions.

Leadership 223

Leadership Public Relations Community Employee 223

crowdSPRING Blog

MAY 3, 2012

Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

SEPTEMBER 3, 2009

In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

crowdSPRING Blog

MARCH 28, 2013

Empower Your Small Business – NEW edition: marketing, lean business, paid search, #1 mistake – [link]. Lean Business: Freelancers for ALL My Friends! Invest in Your Customers More Than Your Brand | Michael Schrage-Harvard Business Review – [link]. Lean Business: Freelancers for ALL My Friends!

Social Media 107

Social Media Small Business Design Media 107

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link].

Social Media 105

Social Media Small Business Design Media 105

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

crowdSPRING Blog

MAY 4, 2011

10 Tips for small business: surveying your customers – [link]. Lean startups: Office space for the 21st Century (what to consider when leasing office space) – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. 10 Tips for small business: surveying your customers – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

SEPTEMBER 25, 2011

Another great marketing strategy is to show a potential customer how others like them have benefitted by using your product or service. We do this in other marketing materials, why not use the back of your business card for a short testimonial from a happy customer? Lean Marketing tips: not-for-profit edition.

Lean 112

Lean Marketing Public Relations Small Business 112

crowdSPRING Blog

AUGUST 28, 2011

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

Lean 91

Lean Marketing Public Relations Social Media 91

crowdSPRING Blog

MAY 11, 2012

Lean Marketing: Delivering Customer Service via Social Media – [link]. When Selling is the Worst Way to Win Customers – [link]. When Selling is the Worst Way to Win Customers – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

MARCH 19, 2009

Or offer some real insights into our customers? It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We Has anyone ever spoken to a customer?” An in-depth reseller survey?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

crowdSPRING Blog

SEPTEMBER 3, 2012

Bianca Jayanty is more to us than just a “Customer Service Wonder Gal.” He is friendly, efficient, and always ready to help his team in delivering great customer service. Amanda Werner is a freaking Valedictorian of her college class and helps out around here with marketing and PR. Thanks, Audree! Thanks, Dylan!

Bosnia 67

Bosnia Software Engineering Cambodia San Francisco 67

crowdSPRING Blog

SEPTEMBER 14, 2012

5 Warning Signs That Your Customer Service SUCKS - [link]. Good reminder on why it’s important to never breach your customers’ trust - [link]. Small Business and Startups: The True “Lean” Movement – [link]. Small Business and Startups: The True “Lean” Movement – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MARCH 16, 2011

Lean Marketing: Customer service strategies for small businesses and startups – [link]. Top 5 myths about the lean startup – [link]. Lean Marketing: Customer service strategies for small businesses and startups – [link]. How a Tiny Company Created a Global Marketplace – [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

MARCH 1, 2013

The 7 Myths of Lean and How Analytics Can Help – [link]. Startups, Throw Out Your Financial Models: The Argument For Lean Modeling | Forbes – [link]. 5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. What “Disrupt” Really Means | TechCrunch – [link].

Social Media 97

Social Media Small Business Design Media 97

crowdSPRING Blog

DECEMBER 22, 2010

5 Essential Web Apps for the Lean Small Business – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Custom job applications that landed jobs at 37signals – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. – [link].

Social Media 97

Social Media Small Business Design Media 97

crowdSPRING Blog

MARCH 8, 2013

5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. Amazon Rock Solid, Netflix Still Struggling With Customer Satisfaction | Enterprise Irregulars – [link]. Do You Have Entrepreneurial DNA?

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

JUNE 19, 2011

If your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to write about your offering, your customers, your employees, your industry, your background, your childhood, your pets… (you get the idea). Prepare well.

Lean 96

Lean Marketing Public Relations PR 96

Hearpreneur

JUNE 26, 2016

Whether you pull off unique marketing stunts, have products which need no introduction or style yourself as an innovative CEO, having a defining quality is what customers will notice. #1 Our lean, limited asset business provides us the opportunity to focus our efforts on sales, marketing and most importantly our customers.

Entrepreneur 92

Entrepreneur Technical Review Harvest Portfolio 92