Remove Customer Remove SEM Remove Social Media Remove White Paper
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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.

Customer 130
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Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

The Startup Magazine

of businesses already include thought leadership in their content marketing strategy as it establishes brand credibility and authority, generates backlines, shares and mentions, and attracts potential customers. This could be a social media following or being a reliable source that a business runs to when they need answers about a topic.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 257
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 265
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 235
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How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 146
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Landing Pages That Convert

www.chancebarnett.com

Get specific ones of your customers talking about actual steps or tips or action taken from your product or material and the end result (finished story). This question is exactly what I love the “free report” give away or white paper type free line content. Just there next to the language “As Seen On.” Don’t get generic ones.

SEM 47