article thumbnail

6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.

Customer 130
article thumbnail

Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

The Startup Magazine

of businesses already include thought leadership in their content marketing strategy as it establishes brand credibility and authority, generates backlines, shares and mentions, and attracts potential customers. This could be a social media following or being a reliable source that a business runs to when they need answers about a topic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 257
article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 265
article thumbnail

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 235
article thumbnail

How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 146
article thumbnail

Crowdsourced Writing Projects on crowdSPRING

crowdSPRING Blog

As always, you’ll get access to a free, customized legal agreement in every project, full project management, payment escrow, and our awesome customer service team! Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? Presentations.