Up and Running

APRIL 25, 2013

Combining Digital and Direct. Direct mail marketing efforts usually involve a physical promotional document, such as postcards doubling as direct mail coupons , mailed to a pre-determined database of mailing addresses. This is an effective way to convert your hardcopy coupon into a digital database.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

ConversionXL

JULY 20, 2019

As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails , thank you emails, reminder emails…the list is endless. Generating revenue via email marketing requires strategy. Promotional emails.

eCommerce 90

eCommerce Email Conversion Marketing 90

Steve Blank

SEPTEMBER 27, 2010

During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. An Epiphany.

San Francisco 228

San Francisco Database Advisory Board Silicon Valley 228

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

MAY 3, 2017

Basically, folks who are already in the sales funnel. Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Easy — your customer database.

San Jose 133

San Jose Customer Database Campaign 133

Both Sides of the Table

APRIL 28, 2010

It was an early example of the power of direct marketing and subscription services. Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. It’s a hot but still relatively nascent market area. Enter ShoeDazzle. I think of it as Columbia House meets Zara. 10mm in Series C.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

ConversionXL

DECEMBER 30, 2015

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. Generating revenue via email marketing requires strategy. Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48