Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
What do I mean by that (to those of you who are not database geeks)? This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Framing the online to offline "data" problem: Why is quantifying offline impact such a problem?
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