Deal Structure Demand Founder Pre-Money Valuation 
View from Seed
OCTOBER 21, 2014
Using NextView as an example, since we both seek to lead the seed round and only lead during this round, I’ve seen this trend manifest in one of two ways: In a priced round, the entrepreneur will often share their valuation ask (or a stated floor) for the pre-money valuation of their company much sooner in the process.
Gust
OCTOBER 21, 2011
In descending order of preference from the founders’ point of view: 1. a) payable upon demand as of the closing of such transaction; or. (b) The noteholders essentially triple their money (ignoring interest), but if the conversion discount also applies to this scenario (a drafting subtlety in the documents), they actually do better.
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