Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Popular Media: the key to viral marketing. Ramping up too quickly will burn precious cash reserve and could sink the business. Software 2.0:
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