Definition Equity Product Development Software Development 
blog.nahurst.com
JULY 19, 2010
This covers one of the most common situations I encounter: For a pre-funding web startup whose team includes only a non-technical cofounder, how much equity should an incoming technical cofounder get? This is an area that varies widely and can significantly impact how much equity a technical cofounder receives (if they take more salary).
Software By Rob
NOVEMBER 16, 2009
This morning Seth Godin published a post titled Debt, equity and a third thing that might work better. That’s when you find one or more (future) customers that help fund your product development in exchange for input into the process and free or highly discounted use of the software.
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femgineer.com
JULY 18, 2010
Sweat equity or salary? If they’re coming up to speed with the product, development cycle, and company dynamics is good to let them ramp up slowly. Yes, building software is cheap and fast unlike other products. Remember people only have two hands!
bhargreaves.com
MARCH 7, 2010
In brief, startups succeed because there is strong alignment of interests among all parties, especially with the people who are actually building the product. Development shops who work for $100+/hour and take no equity are poor partners in a startup. 5 Points: You have a development shop that will work for equity.
maplebutter.com
JANUARY 8, 2013
what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.
www.quora.com
JANUARY 16, 2011
Someone who is egotistical enough to call themselves a rockstar, yet humble enough not to want 99% of the equity? " No "rockstar" developer will even entertain your idea unless you can at least show them some proof that your idea has merit. If they don't ask for any proof, the are certainly not a rockstar developer.
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