Demand Equity Fractional VPE Sales 
socialmatchbox.com
OCTOBER 23, 2010
These days sales, marketing and PR people seem to grow on trees. Founders seem to take for granted exactly how in demand a good programmer is. Simultaneously, founders tend to take for granted how in demand bad programmers are too. There is a huge demand for programmers in America – good and bad.
Steve Blank
DECEMBER 11, 2023
Parker became President, and got 50% of the company’s equity for a $20,000 investment (equal to $315K today) and guaranteed a $200,000 line of credit (equal to $3M today). Norris became the VP of Engineering, Engstrom the VP of Research, and Meader VP of Manufacturing. ERA’s headcount grew rapidly.
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