Remove Demo Remove Early Stage Remove Media Remove Product Development
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source. When a company is in a growth stage, focus product marketing in your marketing department.

Marketing 110
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How to get your mobile app discovered in 2021

VC Cafe

Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 billion users for Facebook and Instagram app startups cannot afford NOT to be discovered on social media. Ask customers about their pain points and share product ideas and designs early and often.

Mobile 190
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This Week in Venture Capital – Episode 4

Both Sides of the Table

It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0.

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How to Build a Product Launch Strategy

ConversionXL

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) X demos booked in introduction, X revenue in growth).

Product 96
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.

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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

As a developer, I feel that design/creative is undervalued in the early stages of product development. Notwithstanding examples like Plentyofish, people respond to well designed, well branded products, and that can be important in getting traction early on. It is at best a feature.

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From Nothing To Something. How To Get There.

techcrunch.com

So for this first post, here’s the best advice I can give you: join an awesome founding team and get your product out the door ASAP. One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Anti Matter Dude you are so on the money.