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Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good?

Ben's Blog

The biggest difference between being a great functional manager and being a great general manager—and particularly a great CEO—is that as a general manager, you must hire and manage people who are far more competent at their jobs than you would be at their jobs. So, with no experience, how do you hire someone good?

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9 Product Demo Examples that Stand Out & Convert

ConversionXL

A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier. Done badly, you risk losing sales. Pre-qualified leads.

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