A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Maybe you'll even get a wobbly demo. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. Tags: How-To advertising branding lead-gen marketing positioning social media.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. Enjoy product demos but hate cold-calls? It could be an outsourced office assistant.
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A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. Or, updating for modern-day relevancy, Naomi Dunford pounds a curse word into a Wordpress and Brian Clark makes $172. It's a great story: Little actions can have enormous influence.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
Chris Brogan commands $22,000 for a single day of consulting in an industry (social media marketing) where all the information you need is already online and free. Some head straight to the booth to get a demo; for many I give a private demo of the product on sofas in the hallway. Personal authority. That's just one example!
A Smart Bear: Startups and Marketing for Geeks
JANUARY 25, 2010
I know, you thought "print media" was dead. Don't just show a static screenshot or PowerPoint image, and don't leave it stuck wherever the last demo left off — get a demo movie going and catch some eyes. Always be able to demo. Nothing is more sticky than a live demo. How should you change your 2-minute demo?
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