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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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HOW TO: Hire the Perfect CTO

mashable.com

With development teams often based around the world, being the center of communication and progress can either lead to a tremendously successful strategy or a bottleneck that can slow down an entire company. Solid leadership is essential to the success of any team. Lisa Nicole Bell , Inspired Life Media Group.)

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Can offer much better data due to true user basis then tools like GO or Optimizely. It’s not cheap.

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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant. These are two other Extreme Programming practices that are explicitly designed to counteract the problems inherent in this situation.

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Finding Your Co-Founders

techcrunch.com

If your school doesn’t already have a student group designed to foster collaboration between groups of students with the skills necessary to get a startup rolling, start one! It brings together students from both the undergraduate and graduate levels, across disciplines such as design, computer science and business.

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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

We launched a week before demo day and were able to generate a good media buzz (I’ll get more specific later) by piggybacking Pinterest and reach a go-to market that was highly relevant for us at the time. Italy, France and Germany are now in our top 15 download countries. A tip from our dev team: don’t hard-code strings in your app.

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