Remove Design Remove Direct Marketing Remove Naming Remove Vertical
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts.

Sales 120
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. And then we do some outsourcing of copywriters, graphic designers, just kind of for overflow when our full-time team might get overwhelmed. And I think that we're gonna maybe see a resurgence of direct mail because of that.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

User experience design and research. Case study: Icon design. Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web.

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Google VP: Here's How to Get Bought By Us

mashable.com

One got added to the latter category Tuesday: design firm Cuban Council, which will be shipping off a portion of its team to help improve the look of Google+.). And maybe you heard of a tiny Linux-based mobile software designer Google bought in 2005, called Android Inc.? Jobs Events Try Our New Social News App Welcome to Mashable!