SuperMac War Story 9: Sales, Not Awards « Steve Blank
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts.
Let's personalize your content