Design Direct Marketing SEM Social Media 
Steve Blank
APRIL 30, 2009
The design was actually a negative drag on selling anything off a retail shelf. Her packaging class was so good that we sent every new marketer at SuperMac to take it. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards.
www.chancebarnett.com
MAY 10, 2011
Before I show you where to start, you should remember what I said in the interview- Creating a great landing page (given time) is not all about being a great copywriter or designer. Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. It’s also a function of being a great tester.
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