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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

Poor Design & Navigation. If the design fails to impress them, it’s very likely that they will close it. In truth, a crisp and clean design that celebrates your brand with the right colour schemes is best. Whether taking the DIY approach or using a professional web design service, mobile optimisation is vital. .

Sales 113
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Lead generation strictly focuses on designing valuable offers that prospects would get in exchange for their contact details (typically an email address). Because both teams are integrated and collaborative, lead gen can design compelling, relevant offers to capitalize on the interest demand gen creates. SEO should lead with intent.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

The design was actually a negative drag on selling anything off a retail shelf. Her packaging class was so good that we sent every new marketer at SuperMac to take it. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards.

Sales 120
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How To Make Better Business Decisions Using Google Analytics

Up and Running

SEO optimization. To improve the chances of your website appearing at or near the top of organic search results, it needs to be SEO optimized. The Google Search Console contains a variety of reports and tools to provide insight on your website’s SEO performance and suggest fixes when Google detects issues.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

So there’s certainly — I think in terms of SEO, it’s absolutely a discipline within SEO that is gaining — gaining prominence. John: This episode of the Duct Tape Marketing podcast is brought to your by Thriveleads.

Search 30
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How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019)

crowdSPRING Blog

Your company name , your company logo , and your website design should all grow from the concepts you laid out here. These costs may include: your brand design (logo, business cards, and website). Start by ensuring that your website design truly embodies your consulting brand. Consulting is a fast-growing industry.