Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. Theme: Digg 3 Column by WP Designer. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Blog at WordPress.com.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

crowdSPRING Blog

JULY 13, 2016

Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances. It’s hard to argue against this; without a finished product or the money to make it, what does the brand identity matter anyways? Well, a lot. That (statement of key benefit).

Marketing 48

Marketing Startup Differentiation Naming 48