Design Lean Product Development Product Name 
Up and Running
MARCH 1, 2016
If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.
crowdSPRING Blog
JULY 13, 2016
Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances. It’s hard to argue against this; without a finished product or the money to make it, what does the brand identity matter anyways? Well, a lot. A Solid Foundation.
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