Both Sides of the Table
JUNE 28, 2018
There is nothing viral! That has allowed the company to launch in many markets, build amazing applications, design future versions of the scooter and monetize while many companies are still just drawing up their go-to-market plans. Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service! Not really.
Both Sides of the Table
SEPTEMBER 17, 2013
Content can go viral – the highest quality stuff is shared. So you either need to invest millions or partner with a “tools company” designed to help you promote and distribute video. Set design. So what happens when production is reduced by 99% and distribution bends to infinity? Post-Production.
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Both Sides of the Table
JANUARY 11, 2014
We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.
Both Sides of the Table
FEBRUARY 7, 2011
In addition to Seth, the core team he pulled together consisted of Elaine, a product person with front-end engineering skills and sharp design sense, and Sandy a back-end server engineer. Meebo gained traction because there’s was viral component when users wanted to tell their friend. Series A round.
Both Sides of the Table
NOVEMBER 5, 2012
Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. It requires writers, actors, film crews, lighting, costume & set designs, make-up artists, post production, sound, editors and so on.
Both Sides of the Table
JANUARY 17, 2011
The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. Despite the importance of creativity, there seems to be almost no focus on teaching it, encouraging it, training at it & incorporating it into our daily routines. Many people are visual thinkers.
Both Sides of the Table
DECEMBER 5, 2010
There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.
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