article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? What are your key Startup Metrics ? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Analytics/Metrics What key startup metrics will you need to track? Graphic design? UI/UX design?

Developer 520
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What are your key Startup Metrics ? How concerned are we about design for mobile? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Any other kind of viral outreach? Other types of users?

Developer 396
article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What are your key Startup Metrics ? How concerned are we about design for mobile? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Any other kind of viral outreach? Other types of users?

Developer 384
article thumbnail

Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e. Obsessing over going viral.

Demand 124
article thumbnail

Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48