Remove Developer Remove PPC Remove Product Development Remove Stealth
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Turns out, there was aboslutely no demand whatsoever for that particular product. Oops - there went several precious weeks of development effort down the drain. And if you dont know who your customer is, perhaps some customer development is in order? Adword is a PPC method to promote your website. What a great post.

Demand 167
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

I've developed distaste for the time on site metric. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. I was advising a stealth mobile application company (hello future one billion Facebook dollars!) And as in the first case above, by delivering delight.

Metrics 152