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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us. Have an account?

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. When you participate in an open community like these you take advantage of tremendous amounts of effort.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Next Generation Business Models Because a number of smart entrepreneurs realized the importance of lowering CAC, they created new business models such as Open Source, SaaS, Freemium, etc.

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How to hire a programmer to make your ideas happen

sivers.org

For example: If you want to sell videos, you dont need to say whats in the videos. Just “sell downloadable and streamable video files.” They log in to translate the documents, one at a time, marking each finished when done, which sends the file back to the company for review.” The translator rejects or approves.