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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. No one had differentiated a startup job description from a large company job. We hired union laborers to do that.

Startup 328
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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Get the right team in place.

Georgia 238
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? Plus, it goes in both directions — employees can reference check prospective managers, and managers can reference check prospective employees.