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How and Where to Write About Technology in Your Business Plan

Up and Running

Establish technology as a differentiator, when it is. Even if technology isn’t the driving force of your business or your main differentiator, these days, almost all businesses have to manage technology as part of branding, marketing, and communications. That’s a great way make your reader run in the other direction!

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Highlights from the 2009 Business of Software Conference

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Business of Software is a conference organized by Neil Davidson and Joel Spolsky , and was held this year in San Francisco. Geoffrey also talked through the product adoption cycle, but this was less applicable to the products I deal with as a Micropreneur.

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Practical Strategies For Starting A Business

Duct Tape Marketing

Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. Click on over and give us a review on iTunes, please! Key Takeaway: Over 90 percent of all new start-ups fail.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Alpaca VC shares their Master Agency List.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Noah has been a key figure in the making of LivePlan, our own SaaS product. I started UpKeep after seeing and using traditional enterprise software.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Image source. Establishing strong brand identity.

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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

Buyer” and “user” personas are very similar, but the labels do help to differentiate the kind of persona you are creating. Buyers” are the people who make the spending decisions while “users” are the people who actually use your product. But, this person isn’t always the same person as the one that actually uses your product.