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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

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Your Must-Read Business Books

Mike Michalowicz

Without further adieu, here’s your list – from me to you: Business Planning and Strategy: The Lean Startup by Eric Ries – How to build a business using an iterative and customer-focused approach. Good to Great by Jim Collins – The factors that differentiate great companies from their competitors.

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July Roundup: Why Do You Need Marketing And Branding Experts

Brandanew

Some key pointers are: a) Branding experts will create stories helping you differentiate from competitors. For children or young adults, social media may seem lucrative but there are always some inherent risks in a media that can go viral. I’ve learned the most amazing 5-D framework at Unified Inbox. Can this end?

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Marketing 101: Branding your offering in a competitive environment

crowdSPRING Blog

Ate the points of differentiation compelling? These questions can serve as a simple framework for establishing a new brand in an existing or mature market and can provide a strategic approach for a company battling to gain market share against existing competition. Differentiate in a compelling way. Photo: Katie Weilbacher.

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Product name)(statement of primary differentiation). They differentiate the brand. Lean Marketing Tips: Hyperlocal Marketing Channels. million books.

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Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

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