Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. The same was true for the Product Marketing group.

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reidhoffman.org

NOVEMBER 12, 2013

Time is short — it helps to refer to what those investors already understand. An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? Every great consumer internet company grows up to be a unique organization.

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Entrepreneur Revenue Viral Networking 111

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. I built and grew a business with the key differentiator being speed.

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Naming Technical Review PR LLC 48

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). Descriptive names help with that. You should subscribe!

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Naming Startup Product Name Framework 41