Differentiation IP SEM SEO 
SoCal CTO
FEBRUARY 25, 2009
Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO. Will you ship internationally?
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