Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). You have tons of differentiation. The following are some lessons I learned about early-stage startup marketing. But life doesn’t end. It’s a narrow product. Life goes on.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO.

Technical Review 49

Technical Review Software Review China Acquisition 49

SoCal CTO

FEBRUARY 25, 2009

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

Business Model 150

Business Model SEM IP Syndicate 150

crowdSPRING Blog

MAY 2, 2018

Note that both word-of-mouth and SEO techniques are organic in nature. Note that both word-of-mouth and SEO techniques are organic in nature. Aaron Levy of Elite SEM (a search engine marketing company) shared that 51% of people polled wanted location-based coupons when searching for a business online. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Though Dollar Shave Club’s organic strategy appears to be growing their following, there is an opportunity to improve by differentiating content across social channels. Map out the customer journey: When to test. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

A Crowded Space

SEPTEMBER 24, 2012

We were doing quite well against that goal through SEM, SEO, social, and optimizing NPS for word of mouth growth. Now that I examine more companies I see the mission statement as a substantial differentiator. I was running online marketing… my main goal was user acquisition. See Zynga’s brain drain. .

SEM 60

SEM Differentiation SEO Acquisition 60

Up and Running

DECEMBER 18, 2019

Your company colors, the typeface you use, the style of illustration or imagery you put on your marketing, are all critical elements in defining and differentiating your brand. . Brands are partially built up of ideas, but they are also built of more tangible visible elements.

Curation 96

Curation Social Media SEM Audience 96

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So you can actually make transparency and access to content your differentiator.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

NOVEMBER 15, 2023

You can't expect the new SEO and content and social and paid. John: Well, and I suspect that you've discovered that's a huge differentiator, right? I got into this business 15 years ago through SEO and SEO over time has become, I'll just call it what it is, a fluff industry, right? Cause I'm like, yeah, like. Ryan: Sure.

Channel 65

Channel Acquisition Framework B2B 65