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28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. Influencer marketing will be less pay-to-play and more like earned media, on the obvious Youtube and Instagram but also on other community-driven platforms whether visual, audio, or written.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Regardless of which way social media networks move the goalposts, if you base your marketing strategy on relationships and communication, you’re well-positioned to get noticed and grow a loyal following. Each profile should also be consistent with the social network. However, it’s important to pay and play wisely.