Duct Tape Marketing

FEBRUARY 27, 2020

That’s what differentiates us from just advertising. Lance Cummins: I actually use Xero out of New Zealand. So really, it’s like old-school SEO, although we never use those letters ever. What do you think? John Jantsch: Yeah. Well, I mean, that’s the thing. I think it’s a fine line.

Audio 56

Audio Boston Video HTML 56

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. The idea of learning styles was not new, with as many as 170 different styles proposed at one time or another.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

SEPTEMBER 6, 2018

A sitelink for Dell’s New Zealand site is a wasted opportunity to streamline a user experience. Google’s advice to improve sitelinks highlights a few standard SEO best practices: Provide a clear structure for your website, using relevant internal links and anchor text that’s informative, compact, and avoids repetition.

Curation 100

Curation Conversion Search Mobile 100