Remove Differentiation Remove Operations Remove PR Remove Time Value of Money
article thumbnail

Constructing Pricing Strategy For Subscription Products

ConversionXL

A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. To reiterate, use this is product categories with little differentiation and where brands make a huge impact on pricing. Image Source.

Product 48