Up and Running

JANUARY 3, 2019

Buyer” and “user” personas are very similar, but the labels do help to differentiate the kind of persona you are creating. Here at Palo Alto Software, we developed a persona named Garrett who drives the bulk of our product decisions. For many businesses, buyers and users are the same person. These two elements go together.

Software Review 130

Software Review Product Development Portland Software 130

Duct Tape Marketing

FEBRUARY 28, 2018

I mean, it’s not just consumer media, obviously, and it’s not just software. I came from the B2B software industry. So this is really building out your competitive differentiator. You can subscribe to cars, right? You can subscribe to industrial chemicals, you can subscribe to your razor blades. It was an email.

Kansas City 36

Kansas City Lead Generation Software Review Revenue 36

alexpoole.info

AUGUST 14, 2012

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.

Technical Review 85

Technical Review Software Review Design Web 85