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28 Gifts for the Entrepreneur in Your Life

Up and Running

We’re huge fans of the lean startup methodology here at Palo Alto Software, so The Lean Startup is definitely a good place to start, as is The Art of the Start. Pick up some beans from your local roaster (is my Portland showing yet?) For entrepreneurs who want to learn more. A great book (or several) on entrepreneurship. A Hydroflask.

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HOW TO: Build an App for Your Small Business

mashable.com

If you’re not going through a recruiter — and even if you are — you’ll want to set up something akin to a technical interview, wherein you assess the problem-solving and coding abilities of your candidate. PM OK, agree.

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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

Of late, however, it looks like they just might be getting their local strategy together and marshaling a suite new features combined with existing assets to put themselves in position to take a giant leap in the local reviews, local offers, and local social games to go with their strong local search position. and CityPages.

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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

For example, a company that is searching for new customer relationship management (CRM) software might have a senior executive make the purchasing decision, even though she might not be using the software on a daily basis. Here at Palo Alto Software, we developed a persona named Garrett who drives the bulk of our product decisions.

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Transcript of Everything You Need to Know About Podcasting

Duct Tape Marketing

John Lee Dumas: I have a couple friends in the City of Portland, Maine where I was born and raised and actually launched EOFire back in 2012 in Portland, Maine that are doing really cool regional podcast that are being listened to because people want to know what’s happening in Portland, not just in the world.

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I mean, it’s not just consumer media, obviously, and it’s not just software. I came from the B2B software industry. I’ve got a free course for those content marketers on the call, a free course on managing the approval and reviews process. You can subscribe to cars, right? It’s actually all around us.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.