A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Find and focus on one reliable distribution mechanism before diluting your time diversifying. Or you can start selling to enterprise — nothing wrong with that — but then your high cost-basis of marketing, sales, and service will not scale downward. Sales” is not a dirty word. Your values are defined by what you tolerate.
A Smart Bear: Startups and Marketing for Geeks
MARCH 1, 2010
What would a sales call look like, starting with your 30-second pitch, then dealing with skeptical questions, trying to earn this potential customer's interest, respect, and eventually money, all with only one advantage? You should go through this exercise because this skill is valuable in every sales call. Don't dilute your message.
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