Direct Marketing Distribution SEM Web 
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.
Occam's Razor
AUGUST 28, 2006
It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. You have taken time to understand the distribution of departures between the cart and checkout processes. How many metrics out there can compete with that? Few pages, awesome optimization potential.
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