Direct Marketing Early Stage Management Semantic 
Both Sides of the Table
AUGUST 2, 2009
Twitter is the new CRM (customer relationship management) channel. The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. Capture the data – the currency of online direct marketing prior to Twitter was the email address.
Both Sides of the Table
AUGUST 3, 2009
LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup. photo credit to Brian Solis].
Expert insights. Personalized for you.
235 
Let's personalize your content