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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

AUGUST 2, 2009

Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services. Are they recommending you to friends or telling people how badly you suck?

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Twiistup 6 Highlights

Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.

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Silicon Valley Cofounder Hawaii Semantic 228
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