Up and Running
FEBRUARY 23, 2016
Gregory Heilers has helped on two startup farms: his father’s 200-acre grass-fed beef and goat farm, which also includes an orchard, a berry patch, and a vegetable garden, with areas set aside for future logging; and on a seven-acre organically grown market garden in upstate New York. He says, ask yourself, “Is it for profit?
Occam's Razor
JANUARY 30, 2012
And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Below that, in blue, green, red and orange I see the percentage of clicks on each link. IF you're New York Times or Amazon, you want to know if people scroll! I simply choose Comparison. Then I choose Bounce Rate.
alexpoole.info
AUGUST 14, 2012
New York: Watson-Guptill Publishers. I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Typography for children: serif or sans?
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