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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

AMP adds a challenge for publishers who want to show content only to logged-in users because “AMP can’t pre-fetch whether someone is a subscriber or not,” explains Smullen, “which is probably why they’re very interested in offering their own subscribe with Google product.”. If another website can pick up the slack, that’s going to happen.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me.

Sales 120
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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. We just hired our first in-house recruiter, Lisa Novak, and she is leading our team in this regard. In The Entrepreneur’s Essentials #10 , I cover the most proven way to hire well?—?it it isn’t easy.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Magnificent.

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Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. The product is the star of the show.” This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time.