Remove Direct Marketing Remove Hiring Remove Revenue Remove Vertical
article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

As popular as news sites may seem, Smullen explains, they’re small fish in search: Mel Silva, Google’s managing director for Australia, said that news accounts for barely 1% of actions on Google search in Australia, and that Google earned only AU$10 million in revenue from clicks on ads next to news-related queries. But it’s not easy.

SEO 122
article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point. Worry about the sales results. What did we learn?

Sales 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

We just hired our first in-house recruiter, Lisa Novak, and she is leading our team in this regard. In The Entrepreneur’s Essentials #10 , I cover the most proven way to hire well?—?it My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. it isn’t easy. in honor of my mother.

article thumbnail

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Our advertising will rain down massive revenues! !" Get an extremely clear sense for what the right choice is in each case. Magnificent.

article thumbnail

Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. July 18, 2012 10:15:01. Flag this comment.