Startup Professionals Musings
SEPTEMBER 28, 2012
Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
YoungUpstarts
DECEMBER 9, 2013
Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. Nobody wants an email inbox clogged with general promotional emails, for example, or a Facebook newsfeed dominated by gratuitous updates to your company’s page… much less a breach in personal privacy!
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Startup Professionals Musings
NOVEMBER 2, 2013
Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
APRIL 9, 2012
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.
Startup Professionals Musings
JULY 9, 2011
Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
FEBRUARY 3, 2011
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.
Startup Professionals Musings
JUNE 4, 2010
Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
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