Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

MAY 4, 2011

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Companies today are paranoid, afraid that even their friends will steal their business. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

YoungUpstarts

OCTOBER 3, 2019

Besides, you’d never reach an audience of that size through other direct marketing. . Users won’t find yours unless you actively direct them to it. . If people can’t complete purchases due to poor infrastructure, your revenue will continue to struggle. . And subsequent conversions. . The SEO Features Are Lacking.

Sales 113

Sales Software Review Social Media eCommerce 113

YoungUpstarts

DECEMBER 9, 2013

Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. That’s where word-of-mouth advertising begins.

Customer 170

Customer Technical Review Florida Cofounder 170

Startup Professionals Musings

APRIL 19, 2020

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

YoungUpstarts

SEPTEMBER 23, 2020

It’s not necessary for you to analyse market research to calculate which direction markets are expected to move. You would want to invest some of your small business revenue anyway, and since gold has always been a great inflation hedge, it seems the natural choice.

Institutional Investors 241

Institutional Investors Government Salary Stock 241

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions.

Programming 150

Programming Turkey Social Media Redemption 150

ConversionXL

JULY 3, 2020

As popular as news sites may seem, Smullen explains, they’re small fish in search: Mel Silva, Google’s managing director for Australia, said that news accounts for barely 1% of actions on Google search in Australia, and that Google earned only AU$10 million in revenue from clicks on ads next to news-related queries. But it’s not easy.

SEO 122

SEO HTML Technical Review Caching 122

Startup Professionals Musings

OCTOBER 2, 2018

Expand marketing in channels that work and add others. Based on metrics, revenue growth, and customer feedback, it’s now time to prune digital channels that don’t work for you, experiment with new ones, and expand your efforts where you see success.

Marketing 240

Marketing Viral Channel Metrics 240

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CPA (Cost per Acquisition). The lower, the better.

Internet 62

Internet CPA Acquisition Revenue 62

Ben's Blog

JUNE 18, 2011

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Direct marketing—the largest direct marketing company in the world is a software company, Google. Horace Dediu, Asymco. What is next?

Technical Review 76

Technical Review Software Review Valuation Internet 76

Both Sides of the Table

DECEMBER 25, 2011

You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. ” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. .” Sound familiar?

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

YoungUpstarts

JULY 4, 2011

Import customer profiles and contact information to segment direct marketing efforts. Market to these contacts directly based on available public information. Respond, re-tweet, take actions or create a new conversation on major social sites. Get recommendations on different actions to take. Manage Online Connections.

Small Business 162

Small Business Management Aggregator Social Network 162

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Education – guided studying for targeted learning.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. LPC (Lifetime Profit per Customer).

Internet 75

Internet CPA Acquisition Revenue 75

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

www.usatoday.com

JULY 16, 2012

Others, such as Loosecubes, are looking for a more consistent stream of revenue by switching to a subscription-based model. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. In fact, it returns the same ROI as social media marketing. The question is, what are the most effective strategies to go about making that money? Fix it and flip it.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

APRIL 9, 2010

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Education – guided studying for targeted learning.

Analytics 177

Analytics Retention Social Media Campaign 177

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. The marketing messaging and timing and all other signals for relevancy and offers used for this group was exactly the same as the control group.

.Net 119

.Net Campaign Analytics Channel 119

Steve Blank

APRIL 30, 2009

Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. Experian took an even closer look, focusing on revenue.

eCommerce 90

eCommerce Email Conversion Marketing 90

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Duct Tape Marketing

SEPTEMBER 23, 2011

The recent moves on Facebook earlier this week and announced during their annual f8 conference are business friendly moves aimed at tapping more revenue generation from your sharing addiction. The new changes at a glance: The new Facebook Timeline features a graphic history of everything you choose.

Advertising 76

Advertising Revenue Campaign Direct Marketing 76

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Direct Marketing / Promotional Emails. Does one work better than the other?

eCommerce 48

eCommerce Email Conversion Marketing 48

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Education – guided studying for targeted learning.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ConversionXL

NOVEMBER 4, 2011

A confused mind always says ‘no’, goes the old direct marketing adage. Great examples (click on the links of each case study to read the specifics): SEOMoz: 52% improvement in sales and $1 million dollars increase in revenue. CityCliq: 88.9% improvement. The winning headline is the one on the right.

Conversion 109

Conversion Framework Technical Review Sales 109