The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?
Duct Tape Marketing
AUGUST 11, 2016
I recently spoke with Jeff Allen, a Senior Director at Adobe Analytics , about the role data plays within marketing. He compared what we as marketers do with data to the way Billy Beane approached managing the Oakland Athletics in Michael Lewis’ book, Moneyball: The Art of Winning an Unfair Game. Is it revenue or is it bookings?
42 
Let's personalize your content