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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics

Metrics Analytics SEM Campaign

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue!

Metrics

Metrics Analytics PPC Campaign

StartUpRoar

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Standard Metrics Revisited: #3: Bounce Rate

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