Remove Distribution Remove eCommerce Remove Equity Remove Forecast
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Greycroft is an early-stage VC.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

Imagine you receive an email from your bank about refinancing and home equity loans. Secondly, the bank could have paid attention to what I was doing, which was perusing their site and others’ for home equity line options, risks and rewards. eCommerce shoppers expect to conduct their own research, shop around for the best deal.

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The Ultimate Guide to Starting a Software Company

Up and Running

While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Later you will want to come back and create a proper sales forecast, cash flow forecast, and expense budget. Circle back and create a more detailed forecast.

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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

What I did is I learned the art of a pro forma and the value of a pro forma which basically is a forecast. If you don’t know what your cash flow forecast is, you don’t really understand your capital needs. This is really an exciting panel to be a part of. Bates: Fantastic. Just to dive into the first.