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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or ā€œ origination ā€. I use another live Google doc to maintain my database of companies Iā€™m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.