Distribution Internet Mobile SEM 
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. What about mobile? Underbelly. Underbelly.
The Next Web
OCTOBER 26, 2013
On the enterprise side of our business, we’ve seen the increasing demand from traditional large corporate buyers looking for ways to manage a more distribute workforce,” Cooper said. “In Every part of our organization has members of the team that are distributed all over the world. Focus on the East.
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abovethecrowd.com
JULY 17, 2013
DirecTV has supported this feature for some time, initially on the Internet via the browser and more recently via their smartphone application. For a large variety of applications and services, users favor mobile applications over browser based applications. Over 45% of Yelp’s* searches begin on mobile. It’s like magic.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices.
Startup Lessons Learned
SEPTEMBER 18, 2008
Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. can I talk to them?"
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
www.cscyphers.com
MARCH 8, 2012
It can be hard to sort the wheat from the chaff when you’re talking to a marketing person (‘Ah, you do internet marketing? Or massively distributed data persistence systems and algorithms. Mobile (3). Some techies have business sense; most generally don’t have a highly developed one. And… what else?”).
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