Remove Distribution Remove Lead Generation Remove Media Remove Syndicate
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy. Marketing software.

Campaign 149
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. Her answer? ‘I

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority. They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand.

Demand 65
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How I Podcast and Why I Think You Should

Duct Tape Marketing

I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts. Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. My personal listening list. Improve your impact.

RSS 70
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear.

Demand 91