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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Generally speaking, each playbook should have five main parts. Users should easily understand which assets are promoted on which channels and the distribution schedule. Marketing strategy.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. Her answer? ‘I 11) Exit .

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

2) Demand generation. Generate Leads. Nurture Leads. Increase Sales / Revenue by entering the consumer’s decision process. They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand.

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